Настройка динамического ремаркетинга в Facebook

<?xml version="1.0"?>
<feed xmlns="http://www.w3.org/2005/Atom" xmlns:g="http://base.google.com/ns/1.0">
    <title>Название магазина</title>
    <link rel="self" href="http://www.example.com"/>

    <entry>
        <g:id>DB_1</g:id>
        <g:title>Вишневый пирог</g:title>
        <g:description>Вкусный вишневый пирог</g:description>
        <g:link>http://www.example.com/bowls/db-1.html</g:link>
        <g:image_link>http://images.example.com/DB_1.png</g:image_link>
        <g:brand>Take the Cake</g:brand>
        <g:condition>new</g:condition>
        <g:availability>in stock</g:availability>
        <g:price>9.99 RUB</g:price>
    </entry>
</feed>

<script>
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,'script','//connect.facebook.net/en_US/fbevents.js');
// Заменить <FB_PIXEL_ID> на ваш ID пикселя аудитории
fbq('init', '<FB_PIXEL_ID>'); 
</script>

fbq('track', 'ViewContent', {
  content_name: 'Ботинки',
  content_category: 'Apparel & Accessories > Shoes',
  content_ids: ['1234'],
  content_type: 'product',
  value: 0.50,
  currency: 'USD'
 });